Up and running with fitness downloads
When runners want sage advice on their sport, they can turn to a slick newsstand magazine -- or to a 31-year-old computer tech support rep from San Antonio named Richard McCue.
Although he’s completed four marathons, McCue has never graced the cover of a runners magazine, never been offered a mega-contract from a sponsor and never had adoring fans ask for his autograph. But he does host “Runcast Weekly,” a podcast about running in which he shares his experiences and dispenses advice and information.
“I’m an amateur runner,” he admits. “I don’t approach subjects from a professional point of view; I’m learning just like everyone else and sharing what I’ve learned with others.”
McCue, who debuted his show from his home last April, does have the distinction of being one of the earlier fitness birds using podcast technology. A podcast, the product of fusing “iPod” and “broadcast,” is an Internet audio program that can be downloaded onto an iPod and an MP3 player, or listened to on a computer. It’s one of the hottest new uses of the Internet, and as sales of portable players grows, so will podcasting.
In the last year, the number of fitness- and sports-related podcasts has climbed steadily, yielding eclectic offerings. A scroll through podcast directories turns up recreational enthusiasts such as McCue, personal trainers doling out strength-training advice, physical therapists talking about sports injuries, interviews with top endurance athletes, numerous motivational messages -- and audio workouts to up-tempo music. Some have sponsors and minicommercials to help offset costs.
Even Runner’s World magazine entered the podcast sphere this year with several broadcasts leading to November’s New York marathon. Those went over so well (an estimated 23,000 downloads) that more are planned.
Podcasts offer exercise-minded listeners a few nuances that most magazines, websites and books do not: a human voice, a sense of environment (some podcasts are taped during a race or training session) and immediacy (most are taped and aired quickly).
The largely unscripted broadcasts have a roughness absent from much of today’s ultraslick media. They’re sort of the audio equivalent of blogs, which are unapologetic about poor spelling, clumsy grammar and opinionated tone. It’s not unusual to hear a barking dog or someone’s toddler in the background of a podcast, and hosts have varying broadcast abilities. Some are unrepentant monotonic speakers, “ummmm”-ers or awkward pausers.
But podcasts are convenient. With MP3 players and iPods, people can listen in their cars, on public transportation -- or while exercising.
Like other Internet offerings, podcasting comes with a hefty caveat emptor factor. Some hosts giving advice have little or no education, training or certifications to back them up, leaving listeners to decide what is valid.
The best use of podcasts, says Gregory Florez, spokesman for the American Council on Exercise, may be as “a way to connect with people for motivational purposes if you can’t afford a personal trainer and you keep falling off the wagon. You can play it when you’re feeling bad -- it’s almost like therapy in an iPod.”
McCue began podcasting to reach other runners, especially beginners. “I thought the podcast would be a good avenue to discuss that,” he says, “to pass along knowledge and reassurances to others who want to start running, to show them you can definitely do it.”
One of McCue’s recent segments described his decision to drop out of a marathon halfway through due to dehydration, illness and other factors. “I debated for a long time whether I wanted to talk about it,” he says, “and ultimately I thought it was important, so that people can understand that everyone does have a bad day from time to time.” He has also discussed breathing techniques and hill running.
Chris Dunagan started listening to McCue’s podcast about six months ago, about the same time he started running. “The written word is great, but when it comes straight from a person’s mouth, it gives it that personal connection,” he says.
Dunagan, a 30-year-old graphics designer from South Carolina, says that before he acts on McCue’s advice, he filters it through his own experience, talks to veteran runners, and sometimes cross-checks it with an established running magazine. But he says he values experience over credentials. “I would rather trust somebody who has been running for years and is active than someone who knows about physiology but is overweight and sedentary.”
EnduranceRadio’s popular podcasts center on endurance and adventure sports -- triathlons, ultramarathons -- and feature interviews with well-known and obscure pro and amateur athletes. Guests have included former Olympian Bruce Jenner and famed running coach Jeff Galloway.
Founder Tim Bourquin, who heads a trade show production company in Laguna Niguel, says the appeal of listening to a marathoner who’s also a mom of three, or a former 300-pound runner, is that “People relate to them. This person is like me, they’re the everyday people who just love the sport.”
Bourquin, who used to host the show and still runs it, claims about 25,000 listeners a month. Among them is Scott Fugel, a 39-year-old chief financial officer of a New York City apparel company who started running again after a long hiatus. He found EnduranceRadio through a podcast search last May and listens in his car.
“On an emotional level they help me get through my runs,” he says. “A lot of times before a run I’ll listen to a podcast, and hearing about someone else doing it gives me that little extra push.”
And then there’s Marina Kamen (known in the podcast world simply as Marina) who not only writes the disco-style songs that accompany her podcast workouts, but sings them too.
The former Body Design by Gilda instructor lost 100 pounds 10 years ago and now motivates listeners at Marina’s Podcast with an array of workouts and inspirational talks. Everything is music-backed at various beats per minute, so everything can be listened to while exercising.
“When you work out, you can hear a song and a dialogue -- it’s like ‘The View.’ I even did a show about bird flu. I thought, let me put some music under that, and someone could listen to this and get their workout.”
Neal Pire, a spokesman for the American College of Sports Medicine, says the potential for misinformation is troubling. “People will be able to walk around with one little pocket-size gizmo that gives them everything, from content to interaction, so God only knows where it’ll end up,” he says. “But it has legs.”
And it probably won’t stop with audio. Some podcasters are even exploring video.
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How to get connected
Fitness and sports-related podcasts include interviews with athletes, motivational messages as well as tips and techniques.
Here are a few of the Internet’s diverse offerings:
www.podclimber.com
www.enduranceradio.com
www.marinaspodcast.com
www.runcastweekly.com
www.readyradio.com
www.irunningradio.com
www.strengthradio.com