How distracting

I share David Shaw’s annoyance with the commercialization of every available space at athletic events, and the ads at the movies just drive me crazy [“Can’t We Just Have TiVos Implanted in Our Brains?” Jan. 23].

This past Monday I called AMC to complain that there were 10, count ‘em, 10 commercials (not counting the coming attractions, the ads for the snack counter, the sound system, the theater chain or the pre-show ads).

From the time the lights dimmed and the feature film started, at least 15 minutes had elapsed.

Thank you for bringing attention to this annoying trend. The theater owners are crazy; they already have competition from TV, cable and rentals. They should be enticing us into the theater, not driving us away.

Valerie Fields

Los Angeles

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I can certainly sympathize with David Shaw. Poor thing. He has paid to see a movie in a theater and is subjected to nonstop commercials. Outrageous!

I opened my L.A. Times ... Mattress Gallery, Verizon, Macy’s ... this morning in order to read ... Camelot Jewelers, NW Rugs, Citibank

Can I please get a TiVo for my brain too?

Irene DeBlasio

Studio City

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I ask other activists to break out in rounds of “Stop, stop, stop the ads; stop them right away. Hurry, hurry, hurry, hurry; hurry or we won’t stay.” I also suggest they ask for a portion of their money back, saying they should be paid to sit through the ads the way some Internet sites are doing now.

Laurie Mullikin

Los Angeles