McDonald’s Gives Ronald a Makeover
From Reuters
Ronald McDonald is getting an unlikely image makeover -- as a snowboarding, hoops-shooting fitness guru for tots.
The new, athletic Ronald, McDonald’s Corp.’s mascot for the last 42 years, will even be sporting a more form-fitting version of his trademark yellow jumpsuit in a television commercial that will air starting Friday.
Images of fruits and vegetables abound in the spot, and hamburgers and fries are conspicuously absent.