Talent Agency to Form Corporate-Client Unit
International Creative Management said it would launch a division devoted to promoting outside corporations using its contacts in entertainment.
The 31-year-old Beverly Hills talent agency said its Global Branded Entertainment unit would link its clients in film, TV, music and publishing to companies eager to promote their businesses using Hollywood talent.
Lori Sale, a former executive at Miramax Films and Weinstein Co., will head the division.
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