Only one place to shoot J.R.
Dallas city officials say there’s no substitute for the original when it comes to producing a movie version of the long-running “Dallas” television series.
The Dallas Film Commission has launched the “Shoot J.R. in Dallas” campaign in hopes of luring the film’s producers to North Texas.
Dallas officials have said they hope to attract 20th Century Fox by getting the private sector involved to offer incentives. They estimate the film would generate $30 million for the local economy, along with jobs and publicity.
Now they are urging residents to write letters and purchase shirts and hats bearing the “Shoot J.R. in Dallas” slogan -- a reference to the show’s famous 1980 episode.
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