OJ turns prankster in TV’s ‘Juiced’

The executive producer of a new prank TV show featuring O.J. Simpson said the former football star and murder defendant will not receive any money for his participation in the project. That claim likely will be scrutinized, considering the millions Simpson still owes after a civil jury verdict found him liable in the slayings of ex-wife Nicole Brown Simpson and Ronald Goldman.

Rick Mahr, an executive producer for “Juiced,” told the Associated Press that “basically O.J. Simpson has decided to do this because he wants to do it, and he wanted to have fun with it.” The show will be available as an upcoming pay-per-view program and then a DVD. Past Mahr projects include DVDs collecting footage of street fights and bachelor parties.

“Inside Edition” on Thursday reported some of the skits from the Simpson show, including one in which Simpson visits a used-car lot to sell a white Ford Bronco and tells the dealer that “it helped me get away,” a reference to his notorious flight from police after the slayings in 1994.

“Inside Edition” also quoted Fred Goldman, Ronald’s father, as condemning the skit’s attempt at humor as “morally reprehensible.” The attorney for the Brown family, Gloria Allred, told Associated Press that any proceeds from the endeavor should be used to “satisfy the multimillion-dollar judgment made against him in the civil case.”

From a Times staff writer

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FINALLY

Spokeswoman: Oscar-winning actress Diane Keaton, who turned 60 in January, has signed on to pitch makeup and skin products for L’Oreal Paris.

Contributing: Mississippi native Faith Hill and husband Tim McGraw said they plan to donate proceeds from their July 5 concert in New Orleans to benefit Gulf Coast hurricane relief. Money will go to their new Neighbor’s Keeper Foundation and other organizations, they said.