Disney, Payless in themed footwear deal
From the Associated Press
Walt Disney Co. said it would work with Payless ShoeSource Inc. on a line of Disney-themed footwear as part of a deal that cuts out the licensing middleman and has the companies working more closely together on shoe design and marketing.
The direct-to-retail agreement calls for Burbank-based Disney to collaborate with Payless to develop and sell shoes exclusively in 4,600 Payless stores and on Payless.com.
