Netflix cuts cost of single plan
Netflix Inc. has cut the price for its lowest-priced online DVD rental plan by $1 per month to $4.99 in response to “an ever-evolving and competitive market,” a company spokesman said Monday.
The entry-level plan allows subscribers to rent one DVD at a time with a limit of two DVDs per month. Prices for the Los Gatos, Calif.-based company’s most popular three-at-a-time plan remained unchanged.
The price cut comes about two months after rival Blockbuster Inc. introduced its Total Access plan, which lets subscribers of its online program swap DVDs in its stores.
The biggest entertainment stories
Get our big stories about Hollywood, film, television, music, arts, culture and more right in your inbox as soon as they publish.
You may occasionally receive promotional content from the Los Angeles Times.
