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‘Mac versus PC’ campaign honored

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From Times Staff and Wire Reports

An ad campaign pitting a stodgy PC user versus a hip Mac user won the top prize at the 41st Annual Belding Awards, a Los Angeles ceremony honoring the best 2006 advertising created in Southern California.

The “Mac versus PC” TV commercials were created by TBWA/Media Arts Lab, based in Playa del Ray.

An ad campaign for the L.A. Weekly created by Marina del Rey-based Ignited Minds was among the 26 winners.

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