Splenda maker settles lawsuit
From Times Wire Services
The maker of Splenda settled a lawsuit over its disputed advertising slogan -- “Made from sugar so it tastes like sugar” -- after a jury reached a verdict against the market-leading artificial sweetener. Terms weren’t disclosed.
Merisant Co., which makes rival Equal, had accused the maker of Splenda of confusing consumers into thinking its product was more healthful and natural than other artificial sweeteners. Splenda’s marketer, McNeil Nutritionals, said it simply had a better product backed by superior advertising.
