Pizza Hut orders going mobile
From Times Wire Services
Pizza Hut has deployed a mobile ordering system that ratchets up the competition in the industry’s battle to sell more pizzas using the latest technology.
The unit of Yum Brands Inc. has introduced new cellphone services that let customers order from any of its 6,200 outlets nationwide via text message or the mobile Web.
The top U.S. pizza delivery chains -- Domino’s Pizza Inc., Pizza Hut and Papa John’s International Inc. -- have invested in online and mobile ordering as a way to boost sales in one of the restaurant industry’s most competitive segments.
Within five years, Pizza Hut aims to earn half its revenue from orders placed via computers and mobile phones, said Bernard Acoca, the company’s director of digital marketing.
