KIIS-FM still No. 1, but rival KLSX-FM gains
Top 40 outlet KIIS-FM (102.7) dipped slightly but still maintained its grip atop Los Angeles and Orange County radio ratings last month, while rival pop station KLSX-FM (97.1) continued its attack on the summit, according to figures released today.
KIIS, which has held the top spot all year, garnered a 4.9% share of the listening audience in April, down from 5.2% in March. Talk station KFI-AM (640) remained in second place, repeating its 4.5% share from the month before, according to the Arbitron ratings service, which surveyed listeners 6 and older from April 2 to 29.
Oldies station KRTH-FM (101.1) tied KFI for second place, moving up from third in March, when it scored a 4.3% audience share. Adult-contemporary stations KOST-FM (103.5) and KBIG-FM (104.3), both owned by the Clear Channel chain, finished April at fourth and fifth, respectively.
KLSX -- after switching from talk to Top 40 -- rose from 20th place in February to 11th in March. In April it jumped again, to seventh place, with a 3.7% share.
The station also ballooned its average weekly audience - the number of individuals who tuned in for at least five minutes during the week -- going from about 706,000 in January, before the format change, to 1.1 million in February, to 2.2 million in March, to 2.6 million last month.
In April, KIIS maintained its big lead in average weekly audience, with about 3.7 million listeners, compared with runner-up KOST’s 3.2 million.
And even though KFI’s cumulative audience of 1.3 million seems almost modest compared with those others, its strength comes from its average for time-spent-listening each week -- at 5 hours, 15 minutes, more than double any of the other stations in the top five.