Fresh off her triumph at the Country Music Assn. Awards, Taylor Swift has netted a deal to create a line of greeting cards.
American Greetings Corp. Chief Executive Zev Weiss says Swift’s abilities as a storyteller and songwriter make her a natural for writing cards that will appeal to all ages.
The company said Tuesday that cards, gift wrap, stationery, online greetings and other related products overseen by Swift would begin appearing in the spring.
Terms of the deal were not disclosed.