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KIIS-FM (102.7) continues domination of Southland radio market

Top-40 outlet KIIS-FM (102.7) continued to dominate local radio ratings in March, and widened its lead over its nearest competitor for the second straight month, according to figures released Wednesday by the Arbitron ratings service.

KIIS finished with a 5.7% share of the Los Angeles-Orange County audience in the survey of listeners 6 and older from March 4 to 31.

The next four stations kept the positions they held in February, with adult-contemporary station KOST-FM (103.5) taking second with 4.7%, followed by oldies station KRTH-FM (101.1) at 4.6% and talker KFI-AM (640) at 4.1%. KIIS outpaced KOST by a full percentage point in March, after taking first place by 0.8% in February, and by 0.7% in January.

In the March survey, pop station KAMP-FM (97.1) held onto its fifth-place showing from February, grabbing a 4% share. But the stations it tied the previous month fell to sixth and seventh in March, with smooth adult-contemporary station KTWV-FM (94.7) averaging 3.5% of the audience and adult contemporary station KBIG-FM (104.3) garnering 3.4%, tying it with classic rock outlet KLOS-FM (95.5).

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KFI continued its dominance in the important 6-10 a.m. “morning drive” slot, during which it features Bill Handel and the first hour of Rush Limbaugh’s show. They teamed to capture 5.9% of the audience, followed by Mark Thompson and Brian Phelps at KLOS with 5.1%, who edged out Ryan Seacrest on KIIS. He slipped to third, even though he improved his share from February, from 4.8% to 5%. Rising from fifth to fourth were Kevin Ryder and Gene “Bean” Baxter on alternative KROQ-FM (106.7), who increased from 4.1% to 4.5%.

calendar@latimes.com


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