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VIDEO | 06:04
LA Times Today: Activism pays off for Patagonia

LA Times Today: Activism pays off for Patagonia

Watch L.A. Times Today at 7 p.m. on Spectrum News 1 on Channel 1 or live stream on the Spectrum News App. Palos Verdes Peninsula and Orange County viewers can watch on Cox Systems on channel 99.

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At a time when our nation is deeply polarized, a major outdoor apparel retailer is proving that mixing business and activism may not be bad for its bottom line after all.

Ventura-based Patagonia has a long history of carrying on with its activism despite some boycott efforts.

L.A. Times reporter Andrea Chang joined us to talk about how the company is making it work.

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