Toys R Us is closing up to 182 stores, 27 of them in California

Toys R Us Inc. will close 14 stores in Southern California as the toy retailer looks to emerge from bankruptcy proceedings and better compete with lower-priced retailers.

The Wayne, N.J., company said it plans to close up to 182 stores nationwide, which includes both Toys R Us and Babies R Us locations, including 27 total in California, pending court approval.

Store-closing sales are expected to begin in early February, with the majority of closures to happen in mid-April.

“The actions we are taking are necessary to give us the best chance to emerge from our bankruptcy proceedings as a more viable and competitive company that will provide the level of service and experience you should expect from a market leader,” Dave Brandon, Toys R Us’ chief executive, said in a blog post released Tuesday night.

The company filed for Chapter 11 bankruptcy protection in September.

Although its numbers have been shrinking, Toys R Us still sells about 20% of the toys bought in the U.S., according to Stephanie Wissink, an analyst at Jefferies.

Competitive pressures will force the company to take a close look at all of its stores, and it probably will shut more in the next year or two, Wissink said.

Analysts have said that to compete with big-box chains such as Wal-Mart Stores Inc. and Target Corp. and with e-commerce giant Amazon.com Inc. — which offer a wide selection at lower prices — Toys R Us needs to improve its store experience and its website, and that it must hire well-trained employees who are knowledgeable about the products.

Brandon said in the blog post that the company recently relaunched its price-match program and would take “additional steps to ensure that we provide greater overall value” through promotions, an improved loyalty program and more personalized modes of customer communication.

Toys R Us said it also plans to convert about a dozen locations into co-branded Toys R Us and Babies R Us stores.

The company’s struggles have rippled outward, hurting its suppliers. Rumors continue to swirl around the possibility of a merger between Mattel Inc. and Hasbro Inc., the nation’s largest toy makers. Wissink estimated that Toys R Us accounts for about 11% of Mattel’s annual sales and about 9% of Hasbro’s.

Toys R Us operates 881 Toys R Us and Babies R Us stores nationwide, including in Puerto Rico and Guam.

The Los Angeles County stores that are slated to be closed are:

• City of Industry: 1600 S. Azusa Ave.
• Santa Clarita: 26573 Carl Boyer Drive
• Torrance: 20120 Hawthorne Blvd.
• West Covina: 960 Lakes Drive

The other California stores slated for closure are:

• Brea: 2575 E. Imperial Highway
• Brentwood: 5461 Lone Tree Way
• Corona: 3665 Grand Oaks
• Emeryville: 3938 Horton St.
• Fairfield: 1400 Gateway Blvd.
• Folsom: 2785 E. Bidwell St.
• Fresno: 3520 W. Shaw Ave.
• Indio: 42500 Jackson St.
• Pinole: 1330 Fitzgerald Drive
• Pittsburg: 4505 Century Blvd.
• Riverside: 2550 Canyon Springs Parkway S.
• San Diego: 8181 Mira Mesa Blvd. and 1240 W. Morena Blvd.
• San Jose: 2179 Monterey Hwy. and 865 Blossom Hill Road
• San Rafael: 600 Francisco Blvd.
• Santa Ana: 3900 Bristol St.
• Simi Valley: 1189 Simi Town Center Way
• Stockton: 10640 Trinity Parkway
• Union City: 31250 Courthouse Drive
• Vista: 1990 University Drive
• Westminster: 530 Westminster Mall
• Yuba City: 700 A Onstott Road

The Associated Press was used in compiling this report.

samantha.masunaga@latimes.com

Twitter: @smasunaga

UPDATES:

11:20 a.m.: This article was updated to include closure information for additional California stores.

9:45 a.m.: This article was updated to include closure information for additional Southern California stores and comment from analyst Stephanie Wissink.

This article was originally published at 8:20 a.m.