Shari Redstone launches investment firm Advancit Capital

Shari Redstone — the daughter of Sumner Redstone who serves as vice chair of media giants Viacom Inc. and CBS Corp. and president of National Amusements Inc. — has launched her own investment firm, according to regulatory filings.

She is managing partner of the Massachusetts-based Advancit Capital, which is described in a CBS proxy as a “venture capital firm ... which focuses on early stage investments in media, entertainment and technology.”

Redstone was unavailable for comment Friday. Her co-founder in the venture is Jason Ostheimer, formerly of Blackstone Group.

Their firm has raised $3.2 million, according to a Securities and Exchange Commission filing in July.


Advancit has invested in at least one firm, La Jolla-based technology startup Nettle Inc. Earlier this month, Nettle announced that it had raised $500,000 in seed money, primarily from Google Ventures but with help from Advancit Capital.

Nettle, which is expected to launch next month, is working on a mobile application that it describes as a “next-generation social/local/mobile application and website for the global entertainment market.”

The news about Redstone’s involvement in Advancit was first reported Friday by the Wall Street Journal’s technology blog, AllThingsD.

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