New Yahoo CEO Marissa Mayer is a cheesehead, Wisconsin proclaims

<p><em>This post has been corrected. Please see note at bottom for details.</em></p><p>Wisconsin is psyched about Yahoo's new CEO <a class="taxInlineTagLink" id="PEBSL000941" title="Marissa Mayer" href="/topic/business/media-industry/online-media-industry/marissa-mayer-PEBSL000941-topic.html">Marissa Mayer</a>.</p><p>While most of the world is reading about Marissa Mayer, former Google executive and Stanford grad, the Wisconsin press is focusing on Marissa Mayer, cheesehead.</p><p>"Yahoo has tapped another Wisconsin native to lead the Internet company," a widely reprinted Associated Press report from Mayer's hometown of Wausau begins.</p><p>By the second paragraph the writer notes that Mayer graduated from Wausau West High, and is the second Wisconsin woman to try to revive Yahoo. <a class="taxInlineTagLink" id="PEBSL0000863" title="Carol Bartz" href="/topic/business/technology-industry/carol-bartz-PEBSL0000863-topic.html">Carol Bartz</a>, CEO of Yahoo from 2009 to September 2011, grew up in a farm near Alma in western Wisconsin.</p><p>The Milwaukee radio station 88.9 began its <a href="http://www.radiomilwaukee.org/music/soundboard/technically-yours/technically-yours-wisconsin-native-google-exec-marissa-mayer-take">coverage</a> with, "Are you aware that the #20 employee of Google is a Wisconsin native? Did you also [know] that this native was also named one of 50 of the<span class="apple-converted-space"> </span><a href="http://money.cnn.com/magazines/fortune/most-powerful-women/2011/snapshots/38.html">world's most powerful women in business</a><span class="apple-converted-space"> </span>last year, and she is under the age 40?" </p><p>The Wisconsinites pride in Mayer's big career move is also in full effect on Twitter. </p><p>University of Wisconsin, Madison tweeted her a "<a href="https://twitter.com/UWMadison">huge congrats,</a>" and retweeted a post from <a href="https://twitter.com/BabieFaceRunde">BabieFaceRunde,</a> who wrote, "@marissamayer was my babysitter!!!! Wausau pride!!" </p><p>Lori Richards, a vice president at Mueller Communications and "lover of all things Milwaukee," tweeted: "<span>Following the awe-inspiring career of MarissaMayer</span><span>- #Wisconsin </span><span>girl, corporate star, and now mom. When she writes a book, I'll buy it ;)"</span></p><p>And Matthew Sean Hogan wrote: "Marissa Mayer, employee 20 at Google and Wisconsin native, is the new Yahoo! CEO. I am so nerdedly excited for this its almost sad. Almost."</p><p>All the Wisconsin love got to be a bit much for Matt Wild, city editor for the Milwaukee AV Club. </p><p><span>"Okay, I got it. </span>Marissa Mayer<span> is from </span>Wisconsin<span>. It's neat. Please stop now," he wrote.</span></p><p>But the good news is that Mayer still has love for Wisconsin.</p><p>In a March interview at the 92nd Street Y in New York for its Captains of Industry series, she talks warmly about her childhood in the town of Wasau, the fifth largest city in Wisconsin.</p><p>"I had a really wonderful and convenient childhood," she said. "[The town] was big enough that we had amazing opportunites. We had a world-class ballet school there in town, ice skating lessons, brownies, a wonderful debate team. It was just a really great thing."</p><p><strong>ALSO:</strong></p><p><a href="http://www.latimes.com/business/technology/la-fi-tn-marissa-mayer-yahoo-himi-20120716,0,7269864.story">Look back at Marissa Mayer's 2011 LA Times interview</a></p><p><a href="http://www.latimes.com/business/technology/la-fi-tn-google-street-view-antarctica-20120717,0,4316006.story">Armchair expeditions to Antarctica, courtesy of Google Street View</a></p><p><a href="http://www.latimes.com/business/technology/la-fi-tn-yahoo-earnings-results-20120717,0,2828447.story">After hiring Marissa Mayer as CEO, Yahoo says profit dropped 4.4%</a></p><p>Follow Deborah Netburn on <a href="https://twitter.com/#!/DeborahNetburn">Twitter</a> or <a href="https://plus.google.com/u/0/109675776633752908527/posts">Google+</a></p><p>[<strong>For the Record, 11:45 a.m., July 18:</strong> The AP story said Marissa Mayer graduated from Wausau High East. In fact, she graduated from Wausau High West.]</p>

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