Want a solid sales boost? Homes with “exposed brick” in listings sold two weeks faster in 2016-2017 than those that did not include the descriptor. But don’t bother with “luxurious.”
(Michael Robinson Chavez / Los Angeles Times)
Home buyers are often hungry for listings mentioning a pizza oven, a feature that can earn sellers 26% more.
(Wally Skalij / Los Angeles Times)
When touting features, price points matter. The words “fire pit” fetched entry-level homes a 25% premium. For top-tier homes, that advantage dropped to 4%.
(Ricardo DeAratanha / Los Angeles Times)