Hot Property | How the right words in listings can boost a home’s sales price
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Hot Property | How the right words in listings can boost a home’s sales price

Listings that included  the words “solar panel” sold for up to 40% more than expected among entry-level homes but only 13% more among higher-tier homes, a study found.

 (Stephan Savoia / Associated Press)

Want a solid sales boost? Homes with “exposed brick” in listings sold two weeks faster in 2016-2017 than those that did not include the descriptor. But don’t bother with “luxurious.”

 (Michael Robinson Chavez / Los Angeles Times)

Home buyers are  often hungry for listings mentioning a pizza oven, a feature that can earn sellers 26% more.

 (Wally Skalij / Los Angeles Times)

When touting features, price points matter. The words “fire pit” fetched entry-level homes a 25% premium. For top-tier homes, that advantage dropped to 4%.

 (Ricardo DeAratanha / Los Angeles Times)

Combine features such as this farmhouse sink with words such as “captivating” and you could have a winning formula for increasing a home’s sales price, marketers say.

 (Steve Gaffney / Steve Gaffney)
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