Apple CEO Tim Cook, left, greets Bono from the band U2 after they preformed at the end of the Apple event. (Marcio Jose Sanchez / AP)
Apple CEO Tim Cook demonstrates the Apple Pay system using an Apple Watch. (MONICA DAVEY / EPA)
Apple CEO Tim Cook introduces the Apple Watch on Sept. 9. (Marcio Jose Sanchez / AP)
Apple CEO Tim Cook introduces the new Apple Watch. (Marcio Jose Sanchez / AP)
Apple CEO Tim Cook introduces the new Apple Watch. (Marcio Jose Sanchez / AP)
Eddy Cue, Apple Senior Vice President of Internet Software and Services, discusses the new Apple Pay product. (Marcio Jose Sanchez / AP)
Phil Schiller, Apple’s senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6 plus. (Marcio Jose Sanchez / AP)
Phil Schiller, Apple’s senior vice president of worldwide product marketing, discusses the camera features on the new iPhone 6 and iPhone 6. (Marcio Jose Sanchez / AP)
Apple Senior Vice President of Worldwide Marketing Phil Schiller announcees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on Sept 9 in Cupertino. (Justin Sullivan / Getty Images)
Phil Schiller, Apple’s senior vice president of worldwide product marketing, discusses messaging on the new iPhone 6 and iPhone 6 plus on Sept. 9 in Cupertino. (Marcio Jose Sanchez / AP)
Apple Senior Vice President of Worldwide Marketing Phil Schiller announcees the new iPhone 6 during an Apple special event at the Flint Center for the Performing Arts on Sept 9 in Cupertino. (Justin Sullivan / Getty Images)
Apple CEO Tim Cook announces the iPhone 6 during an Apple event at the Flint Center for the Performing Arts on Sept. in Cupertino. (Justin Sullivan / Getty Images)
Guests prepare for the start of an Apple event on Sept. 9 in Cupertino. (Marcio Jose Sanchez / AP)
Reporters file into Apple’s launch event at the Flint Center for the Performing Arts in Cupertino. (MONICA DAVEY / EPA)
People wait in line outside the Apple Store on 5th Avenue in New York on Sept. 9. (Don Emmert / AFP/Getty Images)
Protesters show off signs before the Apple event on Sept. 9, in Cupertino. (Marcio Jose Sanchez / AP)
