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‘Manifest’ fans rally on Twitter after NBC cancels Netflix’s No. 1 show. Wait, what?

Two men stare into the distance.
Josh Dallas, left, as Ben Stone and Ed Herbstmann as Troy Davis on NBC’s “Manifest.”
(Peter Kramer / NBC / Warner Bros.)

After three seasons, NBC has decided not to renew “Manifest” despite its three-day reign as one of Netflix’s top 10 shows this week. The Times confirmed Tuesday that the series has been canceled.

But the supernatural drama about a lost plane is taking flight as Warner Bros. Television tries to find a new home for the fan favorite. (The Season 3 finale of “Manifest” aired June 10, and the first two seasons are now streaming on Netflix.)

On Tuesday morning, “Manifest” creator Jeff Rake tweeted, “I’m devastated by NBC’s decision to cancel us. That we’ve been shut down in the middle is a gut punch to say the least. Hoping to find a new home.”

The punch was felt universally as fans, referred to as “Manifesters,” and cast members galvanized a #SaveManifest campaign, which began trending Tuesday on Twitter.

Writer Eric Haywood tweeted a screenshot of the show’s No. 1 spot on Netflix side-by-side with an announcement of the show’s cancellation.

Starring Parveen Kaur, Jack Messina and Melissa Roxburgh, among others, “Manifest” centers on Montego Air Flight 828 and the lives of presumed-dead passengers and crew members who return five years after the plane’s disappearance.

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“I have some thoughts but in the meantime... #SaveManifest,” Kaur tweeted after Deadline first reported the cancellation late Monday.

The saga’s sudden end points to how networks’ definition of success, distinguished by same-day viewership, may still be at odds with popularity on streaming services.

The demise of “Manifest” is the latest in a long line of NBC shows that have been on the chopping block, notably “Zoey’s Extraordinary Playlist.” While Season 3 ended on a cliffhanger, the story may never be finished if “Manifest” is unable to land at another network.

Rake created “Manifest” with an intended six-year life span. Despite resounding cries from newfound fans, according to Nielsen, Season 3 tied for 47th out of approximately 200 broadcast TV series in the 18-49 demographic.

The show ranked 62nd with 5.347 million total viewers, while seasons 1 and 2 averaged 12.607 million and 7.698 million total viewers, respectively.

Fans have turned to Change.org, creating a petition to demand six full seasons. One Twitter fan page even made a plea to Netflix: “NBC made a huge mistake.”

Since the cancellation announcement, cast members have been mourning online and supporting the #SaveManifest campaign.

“Beyond happy to have been part of the Manifam — this show wouldn’t be complete without you guys and I’m so honored to have been part of this flight with y’all,” tweeted Garrett Wareing, who played TJ Morrison on the show.

For now, the “Manifest” writers room’s Twitter account is encouraging viewers to support the show by heading to Hulu for the latest Season 3 episodes.


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