Photos: Hello Kitty Con 2014

Jennifer Masaoay, 26, and her friend Jaycee Castillo, 26, wear their best Hello Kitty outfits at the Hello Kitty Con 2014.  (Genaro Molina / Los Angeles Times)

Melody Thomas, 23, left, gets into the Hello Kitty spirit with lavender locks at the Hello Kitty Con 2014.  (Genaro Molina / Los Angeles Times)

Melanie Jefferson reads the Hello Kitty Official Guide Book against a backdrop of Hello Kitty posters.  (Genaro Molina / Los Angeles Times)

Hello Kitty merchandise and displays dominate the convention as young and old take in the sights.  (Genaro Molina / Los Angeles Times)

Alicia DeAnda, 31, poses for a picture on a Hello Kitty-themed set created by artists Pose and Dabs Myla on the first day of the Hello Kitty Con 2014.  (Genaro Molina / Los Angeles Times)

Visitors make their way through the exhibit on the first day of the Hello Kitty Con.  (Genaro Molina / Los Angeles Times)

Carolyn Molina, 31, dons full face paint and wig while attending the event.  (Genaro Molina / Los Angeles Times)

A young Hello Kitty fan takes in one of the exhibits.  (Genaro Molina / Los Angeles Times)

Eric Chavarin, 29, left, Alicia DeAnda, 31, and Eric’s wife, Laurie, take pictures in front of a Hello Kitty-themed set created by artists Pose and Dabs Myla.  (Genaro Molina / Los Angeles Times)

Michael Coleman of San Francisco, center, is in silhouette as he visits the Hello Kitty Con on the first day.  (Genaro Molina / Los Angeles Times)

Performers on stage at the Hello Kitty Con.  (Ricardo DeAratanha / Los Angeles Times)