Ron Robinson Santa Monica celebrates the launch of Laird Apparel

Music producer Rick Rubin was among the eclectic and high-profile attendees at the launch of surfer Laird Hamilton’s new apparel line at the Santa Monica Ron Robinson boutique.

The debut Laird Apparel collection in the window of Ron Robinson’s Santa Monica boutique, the exclusive brick-and-mortar for the line at launch.

From left, surfer Laird Hamilton, actor Sacha Baron Cohen and actor Orlando Bloom at the launch party for Hamilton’s new apparel line at the Santa Monica Ron Robinson boutique on Oct. 22.

Documentary filmmaker Rory Kennedy was among the eclectic and high-profile attendees at the launch of surfer Laird Hamilton’s new apparel line at the Santa Monica Ron Robinson boutique.

Laird Hamilton’s wife, professional volleyball player Gabrielle Reece, and professional basketball player Baron Davis attend the Laird Apparel launch in Santa Monica on Oct. 22 .

From left, OWN and Harpo Studios President Erik Logan Toppenberg, Laird Apparel chief creative officer William Cawley, Oprah Winfrey and Laird Apparel President Tim Garrett at the clothing line’s Oct. 22 launch party.

Ron Robinson’s Santa Monica boutique was packed with friends and supporters for the launch of Laird Apparel. Pieces from the debut collection can be seen on the table at center and along the wall at right.

Country music singer Kenny Chesney, left, and actor John C. McGinley were among the eclectic group of celebrities turning out in Santa Monica to support the launch of surfer Laird Hamilton’s new apparel line on Oct 22.

Oprah Winfrey holds up a sweater from the just-launched Laird Apparel collection at Ron Robinson’s Santa Monica boutique during the Oct. 22 launch event.

Among the celebrity friends turning out to support Laird Hamilton at his apparel line’s Santa Monica launch on Oct. 22 were Casamigos tequila magnate and fellow Malibu resident Rande Gerber.