Before #TheDress -- Fashion has gone viral before

Kim Kardashian’s provocative photo shoot for Paper Magazine threatened to break the Internet itself.  (Jean-Paul Goude / Paper Mag)

Jennifer Lawrence’s Dior Haute Couture dress at the 2014 Golden Globes spawned the meme #Lawrencing.  (Kevin Winter / Getty Images)

Pharrell Williams’ hat at the 2014 Grammys had many comparing the singer-producer to the Arby’s logo.  (Robyn Beck / AFP/Getty Images)

Sia and Maddie’s out-of-control hair at the 2015 Grammys.  (Allen J. Schaben / Los Angeles Times)

Rihanna’s flapper-esque outfit at the 2014 CFDA Fashion Awards left little to the imagination.   (Larry Busacca / Getty Images)

Nicki Minaj was accused of sacrilege after appearing in the dress at the 2012 Grammys, alongside a co-conspirator dressed as the pope.  (Kirk McKoy / Los Angeles Times)

Angelina Jolie’s Versace dress at the 2012 Oscars showed a whole lot of leg -- and inspired endless copycat poses.   (Wally Skalij / Los Angeles Times)

Bjork’s swan dress at the 2001 Oscars surely would’ve inspired countless memes had it arrived just a few years later.  (Lucy Nicholson / AFP / Getty Images)

Jennifer Lopez wore an exotic green Versace silk chiffon dress to the 2000 Grammys with a neckline that plunged so far (below the navel) that it had many wondering how she “kept it all in,” so to speak.  (Vince Bucci / AFP/Getty Images)

Lupita Nyong’o in Francisco Costa for Calvin Klein. The halter gown is embroidered with 6,000 pearls in five sizes, just try counting them. A few days after the Oscars, the dress was in the news again after it went missing.   (Left: Mark Ralston / AFP/Getty Images; Jordan Strauss / Invision / Associated Press)

Madonna’s matador-themed ensemble, worn over a thong to the 2015 Grammys.   (Allen J. Schaben / Los Angeles Times)