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The "Queen of Knits" goes sexy Santa with a lingerie and accessories line for the winter 2009 holidays before returning to her roots with a women's and girl's knitwear collection for spring 2010. This is, of course, old hat for H&M. Just last April, Matthew Williamson -- the haute hippie designer known for his bold colors and Rolodex of celebrity clients -- followed heavy hitters such as Karl Lagerfeld, Roberto Cavalli, Stella McCartney and Rei Kawakubo of Comme des Garçons into a collaboration with the Swedes. Photo: Sonia Rykiel's spring/summer 2010 ready-to-wear collection, showing on the Paris runways.
5 Images

Designers with discount lines

Sonia Rykiel for H&M

The “Queen of Knits” goes sexy Santa with a lingerie and accessories line for the winter 2009 holidays before returning to her roots with a women’s and girl’s knitwear collection for spring 2010.

This is, of course, old hat for H&M. Just last April, Matthew Williamson -- the haute hippie designer known for his bold colors and Rolodex of celebrity clients -- followed heavy hitters such as Karl Lagerfeld, Roberto Cavalli, Stella McCartney and Rei Kawakubo of Comme des Garçons into a collaboration with the Swedes.

Photo: Sonia Rykiel’s spring/summer 2010 ready-to-wear collection, showing on the Paris runways.  (Patrick Kovarik / AFP / Getty Images)

Rodarte for Target

Designers-of-the-moment Kate and Laura Mulleavy (whose gothic spring 2010 runway of “cobwebby dresses -- collages of burnt plaid cheesecloth, sandpapered silk, leather and lace -- and woven leather braid skirts and vests” was labeled a “marvel” by Times fashion critic Booth Moore) are also embracing the underwear-as-outwear notion seen on the spring 2010 runways for their 55-piece Target Go International collection, out in December. Photos of sheer fabrics, lace tights and bra tops have leaked to the Web.

Photo: Rodarte’s spring-summer 2010 runway during New York‘s fashion week.  (Jonas Gustavsson & Peter Stigter / For The Times)

Jean Paul Gaultier for Target

The fashion icon famous for gender-bending designs (see: Madonna’s cone bra in the ‘90s), will “pay tribute to the American woman, celebrating the forces of style both past and present in American pop culture,” according to Women’s Wear Daily, with his line for the affordable retailer. The third in Target’s Designer Collaboration series, it will hit select stores and Target.com in March.

Photo: Jean Paul Gaultier’s spring/summer 2010 runway show.  (Peter Stigter and Jonas Gustavsson / For The Times)

Christian Siriano for Payless ShoeSource

Considering his blister-inducing “bull-horn” shaped heels at his spring 2010 runway show in New York, the “Project Runway” prodigy’s Payless lines are much more middle-of-the-road with basic flats, heels and bags.

Lela Rose, alice + olivia and Abaeté also help the store’s thin-walleted customers get their footing. And “Sex and the City’s” Patricia Field, who styles all the company’s TV ads, lifestyle prints and store signage, designed a few capsule collections for Payless.

Photo: Model Lea Rannells before the sneak peek at Siriano’s spring 2010 runway collection at Payless ShoeSource during New York Fashion Week.  (Donald Bowers / Getty Images for Payless ShoeSource)

Badgley Mischka for HSN

For those who want to sparkle like the celebs without the burden of the stalkerazzi, there’s Mark Badgley and James Mischka’s American Glamour collection -- a line of (more) affordable apparel, accessories and jewelry launching on Nov. 17 on HSN.com, with prices ranging from $39 to $499.

Photo: American Glamour Badgley Mischka Hank Sequin Flats in black/silver, navy/silver and bronze/gold; $119 though HSN and HSN.com.  (Frazer Harrison / Getty Images for IMG)

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Designers with discount lines

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