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The Promotion Campaign
The Los Angeles Times promotes CareerBuilder Expos heavily. The promotion campaign will begin in August and will run through March 3.
The campaign includes:
• Advertising campaign in the Los Angeles Times;
• Advertising campaign in Niche Publication;
• This informational website on latimes.com;
• E-mail blast to job seekers in Southern California;
• Public relations notices sent to the area's top colleges







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