Models Natalie Haddad, left, and Ali Costello promote K2 Network's "War Rock" during the Electronic Entertainment Expo at the Los Angeles Convention Center on Thursday.

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Beauty and the Geek

Models Natalie Haddad, left, and Ali Costello promote K2 Network’s “War Rock” during the Electronic Entertainment Expo at the Los Angeles Convention Center on Thursday. (Myung J. Chun / LAT)

The Webzen All-Star Girls entertain at the company’s booth at the Los Angeles Convention Center on Thursday. (Myung J. Chun / LAT)

The Nyko girls greet visitors during the Electronic Entertainment Expo at the Los Angeles Convention Center Thursday. (Myung J. Chun / LAT)

3-D artist Francis Francisco has his picture taken with Final Fantasy XI models Heather Betts, left, and Joanna Milkowski at the Square Enix at E3. (Myung J. Chun / LAT)

Anna Wainscoat won a nationwide online search for a model to portray Queen Antonia Bayle from Sony Online Entertainment’s “EverQuest II.” (Myung J. Chun / LAT)

“Booth Babes” Roisin Taylor, left, and Niki Nicholson protest the new, stricter dress code for this year’s Electronic Entertainment Expo at the Los Angeles Convention Center. (Myung J. Chun / LAT)

“Booth Babe” Dionne Hudson dresses as “a hooker” from the THQ game “Saints’ Row,” while Courtney Michelle greets visitors. (Myung J. Chun / LAT)

Michelle, left, and Jackie wait to greet visitors at THQ’s “Titan Quest” booth. Their dresses are lengthened underneath with tablecloth as they were originally too short and sheer. (Myung J. Chun / LAT)

Anwar Malimban, 25, a quality assurance tester for Atari, gets a souvenir picture taken with Funcom “Booth Babes” Meriah Nelson, left, and Tiffany Selby. (Myung J. Chun / LAT)

Nicholas Vidovich, a developer with Battelle Memorial Institute in Ohio takes a picture with Webzen “Babes” Brittany Evans, left, and Lola Corwin. (Myung J. Chun / LAT)

Lauren McCorcle models a Medusa-like character from Sony Online Entertainment’s “Gods & Heroes.” (Myung J. Chun / LAT)

“Booth Babes” at THQ’s “Titan Quest” greet visitors in strapped high heels and short robes. (Myung J. Chun / LAT)

Lisa Dengler dances at the Ubisoft exhibit. (Myung J. Chun / LAT)

Model Aly Sutton, dressed as “Firiona” from Sony Online Entertainment’s “EverQuest,” greets visitors and poses for photos during the Electronic Entertainment Expo at the Los Angeles Convention Center. (Myung J. Chun / LAT)