Photos: Popping the cork on ad campaign for winemakers

Several winemakers, including the Francis Ford Coppola Winery in Sonoma County, are helping with a massive ad campaign championing the benefits of using real cork in wine bottles. Above, bottles and labels are inspected for imperfections before being boxed up. (Michael Robinson Chavez / Los Angeles Times)

Dec. 6, 2014 8:13 PM PT

The wine cork industry is tired of losing market share to screw caps and synthetic closures and has launched a multimillion-dollar ad campaign aimed at Northern California winemakers.

Popping the cork on ad campaign for winemakers

The bottling line at Francis Ford Coppola Winery has machinery that corks each individual bottle. (Michael Robinson Chavez / Los Angeles Times)

Bottles are loaded onto the bottling line, where they are first cleaned before being filled, corked and boxed up for shipment. (Michael Robinson Chavez / Los Angeles Times)

Corks fall into a bin along the bottling line at Francis Ford Coppola Winery. (Michael Robinson Chavez / Los Angeles Times)

A 2014 claret runs down the bottling line at the Francis Ford Coppola Winery. (Michael Robinson Chavez / Los Angeles Times)

A view of the Francis Ford Coppola Winery swimming pool, a rarity at a winery. Coppola’s winery also features memorabilia from his films as well as a full-service restaurant. (Michael Robinson Chavez / Los Angeles Times)

Oak barrels are lined up at the Francis Ford Coppola Winery. (Michael Robinson Chavez / Los Angeles Times)

Francis Ford Coppola Winery’s vineyards are showing their fall colors. (Michael Robinson Chavez / Los Angeles Times)