Photos: John Eshaya tees comfy in new digs

L.A. fashion designer John Eshaya graduated from Fred Segal after 24 years to start his own Jet line and open stores in Tokyo and L.A. (Kirk McKoy / Los Angeles Times)

May 16, 2014 7:23 PM PT

John Eshaya’s fashionable casual wear line finally has a place of its own, with the opening of Jet on Beverly Boulevard. Take a look inside the store and its offerings.

Actress and fashion designer Nicole Richie: “He really knows how to design jeans that are comfortable and fit a woman’s body.” (Kirk McKoy / Los Angeles Times)

“I want to create this hub where people come in and hang out,” Eshaya says. “It’s small and cool, not corporate and a machine. It’s what L.A. is about, I think.” (Kirk McKoy / Los Angeles Times)

The super-soft finish of Eshaya’s T-shirts and sweat shirts, a brand trademark, was initially the result of a mix-up at the dye house that he begged them to repeat. (Kirk McKoy / Los Angeles Times)

“My whole concept is soft and comfortable; I want [every piece] to be your favorite,” says Eshaya. (Kirk McKoy / Los Angeles Times)

The store also features fabric sculptures of teddy bears ($300-$600) by Los Angeles-based artist Brian Schetzsle and framed prints by local photographer Nick Farrell ($600). (Kirk McKoy / Los Angeles Times)

“I love that the label combines classic cuts and comfort with stylish and modern design elements,” says actress Jessica Biel. (Kirk McKoy / Los Angeles Times)

The flagship store also carries vintage designer accessories by Chanel, Manolo Blahnik and Eshaya’s sister Juliana, who runs the boutique. (Kirk McKoy / Los Angeles Times)

The boutique houses Eshaya’s Jet collection, his home art collections and vintage designer accessories. (Kirk McKoy / Los Angeles Times)

A second U.S. location is slated for Malibu by the end of the year. (Kirk McKoy / Los Angeles Times)