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Hoy Launches ‘Los Angeles Times / Hoy Abriendo Puertas’ Workshops For Small Business Owners

<center><i>Los Angeles Times Media Group’s Spanish Language Newspaper Hosts Free Financial Seminars In Downtown Los Angeles, Huntington Park, San Fernando Valley, Ontario And Montebello</i></center>


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LOS ANGELES — Hoy today announced it will host "Los Angeles Times / Hoy Abriendo Puertas (opening doors)," a new series of financial workshops designed to assist Southern California Latino business communities and local owners. More than one in 10 Hispanics in the Los Angeles region are self-employed or own small businesses* and Hoy, in keeping with its mission to provide valuable news and information, is striving to empower Spanish-speaking entrepreneurs to stay competitive and vibrant. Further aligning itself directly with the local communities it serves, Hoy has designed the seminars to encourage local economic growth and attendees at each of the events will have an opportunity to win an advertising campaign in Hoy valued at $10,000.

"Studies indicate that Hispanics are starting small businesses at a faster pace than the rest of the U.S. population," said Roaldo Morán, Hoy L.A. Publisher and General Manager. "Hoy takes great pride in its role as a culturally relevant media source serving the Latino community and as the number of Latino business owners increase, so does the need for access to Spanish-language information and resources vital to success."

The first "Los Angeles Times / Hoy Abriendo Puertas" seminar will take place Downtown on Thursday, July 28, at the Los Angeles Times' Chandler Auditorium, followed by Huntington Park on September 29; the San Fernando Valley on November 10; Ontario on January 26, 2012; and Montebello on March 29, 2012. Workshops will cover topics including how to reach and engage customers, financial options for starting and growing a business, understanding legal responsibilities and preventing liability. The series' presenting sponsor is Wells Fargo, and Hoy is working in association with the Latino Business Chamber of Greater Los Angeles. Details and RSVP information are available at www.vivelohoy.com/abriendopuertas.

* Source: Scarborough Research, Los Angeles, CA 2010 Study R2

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About Hoy

Hoy (https://vivelohoy.com) is a leading Spanish-language newspaper with a weekly edition in Los Angeles, a daily edition in Chicago and weekend Hoy Fin de Semana editions in both cities. Combined, Hoy has a gross weekly print distribution of more than 1.58 million copies. Hoy's editorial mission is to provide Latinos with engaging news and information that supports community involvement and connection to Spanish-language cultures. For more information, please visit https://vivelohoy.com.

About the Los Angeles Times Media Group

The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times (https://latimes.com), The Envelope (https://theenvelope.com), (Times Community News) LA, Los Angeles Times Magazine (https://latimesmagazine.com) and Hoy Los Angeles(a href="https://vivelohoy.com" class="blue_link">https://vivelohoy.com) and reaches approximately 5.1 million or 38% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Company, one of the country's leading media companies with businesses in publishing, the Internet and broadcasting.

The flagship Los Angeles Times is the largest metropolitan daily newspaper in the country, with a readership of 1.9 million Monday through Saturday and 2.9 million on Sunday, more than 8 million unique latimes.com visitors monthly and a combined print and online local weekly audience of 4.4 million. The Pulitzer Prize-winning Times has been covering Southern California for more than 129 years. Additional information is available at https://latimes.com/aboutus.

Contacts:

Cathy Williams| Los Angeles Times | 213.237.5058 | cathy.williams@latimes.com

Nancy Sullivan| Los Angeles Times | 213.237.6160 | nancy.sullivan@latimes.com


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