Rem Koolhaas’ design for the SoHo Prada store is dominated by the swooping curve of the “Wave.”
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Prada Boutique SoHo

Rem Koolhaas’ design for the SoHo Prada store is dominated by the swooping curve of the “Wave.”
Rem Koolhaas’ design for the SoHo Prada store is dominated by the swooping curve of the “Wave.” (Office for Metropolitan Architecture)
The Prada Boutique, SoHo, New York.
At the opening of the Prada Boutique in New York, party-goers mill around the “Wave,” a combination shoe display and performance space. (Office for Metropolitan Architecture)
Women sample footwear on Prada’s display steps/seating area.
Women sample footwear on Prada’s display steps/seating area. (Office for Metropolitan Architecture)
A headless mannequin is nonetheless pretty in Prada.
A headless mannequin is nonetheless pretty in Prada. (Office for Metropolitan Architecture)
A video monitor hangs among the clothing.
A video monitor hangs among the clothing. (Office for Metropolitan Architecture)
The high-tech changing rooms
High-tech changing rooms feature sliding doors which change from transparent to opaque. (Office for Metropolitan Architecture)
A view of the store’s entry
A entry view of Prada SoHo, with exotic flowered wallpaper, right, and a cylindrical glass elevator. (Office for Metropolitan Architecture)
Perforated steel cages
Suspended cages made of perforated steel are used for clothing displays. (Office for Metropolitan Architecture)
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