LA Times Today: How the NBA’s next TV deal could disrupt the media landscape
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Last year, Amazon became a major player in the sports broadcasting industry – paying a staggering $1 billion annually to stream NFL games. Now, the streaming giant and the NBA are reportedly about to embark on a landmark deal.
L.A. Times staff writer Stephen Battaglio told Lisa McRee that the league’s new streaming and TV deals are likely going to be worth billions of dollars.
L.A. Times staff writer Stephen Battaglio told Lisa McRee that the league’s new streaming and TV deals are likely going to be worth billions of dollars.