Reservations are being accepted for the first Virgin Hotel, which is to open Jan. 15 in a historic building in the Chicago Loop. The company says it won't the be the last, either.
Guests can book for that date and beyond for room starting at $209 a night.
Virgin Hotels is pitching features such as its room design of two "chambers," or sections, one for sleeping, one for primping; reasonably priced mini-bar (looks as though you can raid the fridge for $15); and an app that controls such diverse features as in-room entertainment and checkout.
Even after watching a video that points out hip features, including a "bed that does tricks," classified as "brilliant," as opposed to the "unbrilliant" "bed that lies there," I still haven't seen actual photos.
The website doesn't show many either, though I like the looks of a dog sculpture that appears to be guarding a red-doored room. And the lobby looks pretty glam too.
"Douglas Carrillo, vice president of sales and marketing of Virgin Hotels, said in an interview last week that the brand — which has been extremely tight-lipped about its plans — was now aiming to have 20 hotels, around the United States and in London, within the next 10 years," the newspaper reports on its Media blog.
A mobile app that can be used to check in and order food is due out at year's end, the announcement says.