A rural way of life persists amid the farms and ranches of Upcountry Maui even as the rolling green landscape is becoming a celebrity magnet. (Shaneff Carl / Getty Images)
Surfing Goat Dairy, in Kula, offers tours and a chance to milk a goat. (Rosemary McClure / Los Angeles Times)
Paul Stanley and Gene Simmons of KISS were on hand to open a Rock & Brews restaurant in tiny Paia, gateway to Upcountry Maui. Several celebrities have homes in the area. (Rosemary McClure / Los Angeles Times)
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Mama’s Fish House on the North Shore in Paia is one of the island’s best known restaurants and features produce from Upcountry. The restaurant has beautiful views of the North Shore. (Rosemary McClure / Los Angeles Times)
Guests play bocce ball on one of Lumeria Maui’s well-manicured lawns. (Rosemary McClure / Los Angeles Times)
Lumeria Maui, a sprawling inn and retreat center, offers visitors yoga, meditation and spa services. (Rosemary McClure / Los Angeles Times)
A look inside one of the rooms at Lumeria Maui. (Rosemary McClure / Los Angeles Times)
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A couple walk through a garden in Kula, known for its gardens and flower farms. (Max Wanger / Hawaii Tourism Authority)
The Hotel Wailea has undergone a $15-million renovation, with updated rooms and a newly completed pool. (David O. Marlow / Handout)
The Maui Crafts Guild in Paia features 100% locally hand-crafted art. (Rosemary McClure / Los Angeles Times)
Kula Country Farms, a fourth-generation farm on the slopes of Haleakala, is known for offering some of the island’s freshest produce. (Rosemary McClure / Los Angeles Times)