Comparing customer experience
Health insurers, including industry giant Anthem Inc., have fared poorly for years in a closely watched survey of U.S. consumers. Below are 2014 customer rankings on a scale of 0 to 100.
Kaiser Permanente
BC/BS Michigan
BC/BS Illinois
United Healthcare
Humana
BC/BS Texas
Other BC/BS
Aetna
Cigna
Anthem
Medicaid
Excellent
Good
OK
Poor
Very poor
Note: Comcast, Time Warner score as TV service providers. Amazon scores as retailer. BC/BS: Blue Cross Blue Shield
By selected companies
By health insurers
57
58
59
60
62
62
67
67
74
75
76
Amazon
Marriott
Southwest
Wal-Mart
Verizon Wireless
Progressive
Bank of America
Comcast
Anthem
Time Warner Cable
85
75
65
55
56
58
59
66
71
74
79
81
87
88
Sources: FactSet Research, Forrester Research Inc.
Graphics reporting by Scott Wilson, Chad Terhune
@latimesgraphics