China’s rural economy

Fields in Yufeng village.

A view from the mountaintop village of Yufeng, which got a Rural Taobao service center last year.

An exterior view of the Rural Taobao service center in Yufeng village. It opened in November.

Qiu Chuan helps his mother with some honeycombs in the village of Baiguo.

Qiu Chuan started selling his family’s honey online two years ago.

Qiu Chuan, 28, is a Rural Taobao partner in the village of Baiguo, or 100 Fruits. He has plastered his personal van with Rural Taobao logos. He uses the van to pick up produce from his farmer neighbors, which he is selling online.

Luo Rong helps a neighbor search online for a television to buy at his Rural Taobao service center.