Shares of big-box retailers and grocery chains sank Friday on news of Amazon's planned $13.7-billion purchase of Whole Foods.
Shares of Kroger, owner of supermarket chains such as Ralphs and Food4Less, were down 14.41% to $21.02 Friday morning. Target shares fell 9.7% to $50.08, Costco shares were down 6.83% to $167.77, Wal-Mart shares fell 6.15% to $74.06, and Sprouts Farmers Market shares fell 7.09% to $20.83.
The combination of Amazon's deep pockets, technological know-how and delivery service ambitions appeared to sully enthusiasm for the traditional grocery chains.
If the sale goes through, the partnership could also be a big blow to delivery start-ups such as Instacart, which has partnered with Whole Foods.
"This is a big wake-up call for all the grocers right now," said Daphne Carmeli, chief executive of Deliv, a same-day delivery service. "This is just going to accelerate grocers to move online quicker."
10:10 a.m.: This story was updated to include comments from Daphne Carmeli, chief executive of Deliv.