The targeted ads work just as well on other Google properties, Sridhar Ramaswamy, Google’s senior vice president for ads and commerce, wrote online Sunday.
Google said the new tool helps advertisers message their “highest-value customers on Google Search, YouTube, and Gmail -- when it matters most.”
But Google’s Ramaswamy reiterated that “only Google” can show ads “at the moment your customer is most receptive.” He said the new ad features would become available in the coming weeks.
Chat with me on Twitter @peard33.
MORE FROM BUSINESS