Time Warner Cable's blackout of CBS signals, resulting from an ongoing carriage dispute, has had a minimal effect on the network's ratings, CBS said Monday.
Through the first three nights of the outage, which began Friday, the network's ratings have been down by about 1%, according to CBS' estimates.
CBS-owned media outlets went dark for Time Warner Cable customers in several markets, including Los Angeles and New York, affecting about 3.2 million customers, CBS said.
Because of the small percentage of customers affected and the fact that August is typically one of the lowest months for ratings, the dispute is expected to have a "negligible" financial effect on the company, a CBS spokesman said in an email.
CBS' reality show "Big Brother" drew about 6.8 million viewers Sunday night and scored a 2.2 rating in the key 18-to-49 demographic, according to preliminary numbers from Nielsen, down about 4% from last week. Mystery series "Unforgettable" fell about 8% from last week's premiere to a 1.2 rating. A ratings point equals roughly 1.3 million viewers.
NBC easily won Sunday night with the pre-season NFL game between the Dallas Cowboys and the Miami Dolphins. In prime time, the network drew an average 7.96 million viewers and scored a 2.9 rating in the 18-to-49 demographic.