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Video: Basement Jaxx’s ‘Never Say Never’ clip debuts ‘Twerk-Bot’ technology

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The striking new video from British production team Basement Jaxx should serve as both a wake-up call and a reassurance for those worried about the endangered practice of dancing.

A ridiculously funky, bawdy and funny sendup of a promotional film for a robotics company, the clip for “Never Say Never” depicts engineers working to resurrect the lost art of body-movin’. As depicted by director Saman Kesh, Jaxx’s clip boasts of “bringing dance back to mankind” through its innovative “Twerk-Bot 1.0.”

The video opens with some shocking (and fictional) statistics: Seventy-two percent have stopped partaking in the art of dancing; in 15 years, that number will increase to 98%. The solution: Through 1,400 days, 118 employees and 17.5 billion yen, “Jaxx Industries” has produced “an achievement that will stimulate the world to dance again.”

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Ladies and gentlemen, Jaxx Industries presents the twerking robot.

Featuring “triple-jointed pneumatics,” patented Jaxx buttocks (“self-lubricating, machine washable”), anatomically correct design, Anti-hip-lock technology (“thrusts of up to 124 twerks per minute”) and achieved through nearly four years’ worth of human research (including hands-on work by two engineers), Twerk-Bot is on full display throughout “Never Say Never.”

The song is taken from the long-running neo-house producers’ forthcoming “Junto,” a banging full-length that should bring Basement Jaxx well-earned new attention. It comes out Aug. 25.

Follow Randall Roberts on Twitter: @liledit

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