Home & Garden

HD Buttercup to open third showroom, in Orange County

Non-durable Goods IndustryRalph LaurenUrban Outfitters IncorporatedDesign Within Reach Incorporated
Home design magnet SOCO next stop for home furnishings mecca HD Buttercup
HD Buttercup to open 40,000-square-foot showroom at SOCO
HD Buttercup to join Design Within Reach, others at South Coast Collection

HD Buttercup, the cavernous home furnishings mecca with locations in Culver City and San Francisco, has announced it will open a third location, at the South Coast Collection in Costa Mesa in October.

The 40,000-square-foot showroom will be designed by the Los Angeles-based Otto Design Group, which has created interiors for Anthropologie, Free People and Urban Outfitters, among others.

Like an upscale antique mall, the new location will be composed of several designer stalls, including Ralph Lauren Home, Calvin Klein Couture, Andrew Martin, Timothy Oulton, Brownstone and Gus furniture, among others.

The showroom will be located in what is now TPT Home, with TPT Home moving to the Easy Life space. It will also offer design consulting and 3-D room planning for consumers and a trade program for designers.

Home stores have been steadily multiplying at the South Coast Collection over the last year with recent additions, including Design Within Reach, Environment Furniture, Brown Jordan and Organic Modernism. Pasadena-based sustainable home furnishings retailer Cisco Home is scheduled to open in August.

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