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David Pierson

David Pierson is a business reporter for the Los Angeles Times who writes about tech, media, trade and retail. A staff writer since 2000, he previously covered food and agriculture and was based in The Times’ Beijing bureau from 2009 to 2013 covering China.
Apple strikes deal with Oprah Winfrey, escalating tech's battle for Hollywood talent

Apple has struck a multiyear deal with Oprah Winfrey to produce original content, the technology giant announced Friday as the battle for talent among tech titans and traditional studios keeps heating up. Winfrey is also expected to have an onscreen role.

Snapchat is welcoming outside developers, but doesn't want to make the same mistakes as Facebook

Snapchat is opening up to outside developers and apps for the first time in a bid to boost user growth with new features and collaborations.

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