Donald Trump has sent a flurry of email fundraising appeals in recent days, though rather than originating from his campaign, some have been sent to addresses on lists purchased from other politicians or groups.
Trump’s reliance on purchased email lists is an indication that his campaign has failed to build its own large database of potential donors, political strategists say, a step considered crucial to competing in a national election.
“At this point in the game, a presidential candidate should have a substantially large house file that is constantly raising money. Acquiring lists at this point suggests they are far behind in building a house file,” said Rob Stutzman, a Sacramento-based Republican consultant and frequent Trump critic. “It’s what they should be doing if he’s not going to self-fund, but they should have been doing it a year ago. Poor planning. Sad.”