LL Cool J has designs on your daughter

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What does a suave 40-year-old rapper know about the juniors market? Ask Sears, which just announced in WWD that LL Cool J will be designing a line of casual clothes for young boys and girls. The hip-hop vet and actor happens to have three daughters and hence, he thinks that he knows what a girl wants. He told WWD: ‘My main concern with juniors is to make sure the fit is right. The fabrics have to feel nice on a woman’s body, but sizing and fit are very important. I know that if she comes in, puts it on and it doesn’t fit, she won’t come back. Clothes have to make a woman feel good, relaxed and sexy. We are going to be constantly looking at fine-tuning the fit and we’ll get it right.’ (This shot of him in beret -- his trademark -- and pocket square shows that he has some unique sartorial style, thankfully.)

But, um, what’s all this talk about ‘women’ and ‘sexy,’ LL? These clothes are for tweens and teens, not those ladies you rap about.