It’s Kobe time(pieces): the Black Mamba MVP watch can be yours for $285K


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Over the years, Los Angeles Lakers guard Kobe Bryant has had endorsement deals for all sorts of brands from foodstuffs like Nutella, Coca-Cola and McDonald’s to sports labels like Nike and Spalding.

And now it’s Kobe time -- as in a blinged out limited-edition line of luxury timepieces from Basel-based Nubeo now available for pre-order as long as you’ve got at least a cool $20,900 to spare.


And to hear Bryant tell it, as he did to a select group of reporters recently, holding court in a private dining room at the newly opened Phillipe West Hollywood, he’s not just lending his likeness. ‘It’s a full-on partnership in every step of the way.”

Bryant, who says he’s constantly pitched all kinds of offers, told me he and the company (which, I have to admit, I’d never heard of before) ‘shared a similar vision’ for the watch and ‘had the same attention to detail.’ He agreed to collaborate on a watch “only if we could work together as a team,” he said.

But don’t think that means the NBA Finals MVP was exercising his gemological expertise in hand-selecting the 48 baguette-cut, trapezium-shaped sapphires for each MVP-style watch, or sourcing the titanium, ceramic and rubber materials that compose the 131 parts of the skull-cracking case.

While he had a hand in deciding the overall look and function of the watches, Bryant served mainly as inspiration for the Black Mamba collection. ‘It’s named after my alter-ego, the Black Mamba,’ he said. ‘We kind of envisioned as a super-hero kind of thing.’ And looking at the Black Mamba MVP on his wrist, the black rubber strap did have a certain serpent-like vibe to it.

Beyond drawing on Bryant’s self-bestowed nickname and reputation as a quick and deadly opponent, the collaboration symbolically incorporates the basketball player by the numbers: only 810 watches of the basic model will be sold (a reference to the 81 points he scored in January 2006 game against the Toronto Raptors); versions of the Black Mamba Ultimate (available with diamonds, whiskey sapphires, orange sapphires and black sapphires set in the dial’s outer ring) are limited to 240 pieces; and the mostly highly-prized edition of them all, the Black Mamba MVP (with 168 gems, 10.98 carats) limited to 24 pieces each -- all references to Bryant’s jersey number.

Since I’m not a status watch guy, I’ll leave judgment of the more technical details (the assorted chronograph push buttons, ‘bracelet fixation turbines,’ and ‘infinity-head titanium screws’) to others. But I will point out that any wristwatch that requires a 63-page media kit, is a complicated piece of machinery.


It’s anybody’s guess if there’s an appetite for watches with an entry-level price tag that approaches that of a Toyota Prius and tops out at $285,000 -- no one’s giving official numbers (though my sources tell me a handful of orders have already been placed), since the watches won’t be out until January and can currently only be pre-ordered. (Locally, orders can be placed at the Westime luxury watch boutiques in Los Angeles and Beverly Hills.)

In the meantime, here’s another symbolic number: 114. That’s how many Laker games you could watch from a $2,500 courtside seat at Staples Center for the cost of a single top-of-the-line Black Mamba MVP timepiece.

-- Adam Tschorn

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