Moschino revamps classic pieces for spring/summer 2010
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Italian designer brand Moschino is mining its roots for spring/summer 2010. The label -- a favorite brand of First Lady Michelle Obama’s (she wore a Moschino blouse to the Vatican) -- is reproducing a selection of designs created by house founder Franco Moschino as a part of its latest collection. The items will be made with special “Archivio Moschino” labels. ‘The past helps us to understand the present and understanding the present gives us the ability to open up our imagination for the future,’ said creative director Rossella Jardini, who pored through the 26-year-old brand’s archives when choosing the iconic pieces to revamp.
‘This season especially it felt right to take Moschino’s creative DNA from the past as a point of reference and inspiration and fuse it with our creativity now for the look into the future.’
Jardini chose some of the house’s most recognizable designs, including a boxy suit trimmed in pearls, a playful black-and-white heart-print dress and skirt, a dress bearing an embroidered peace sign, a white oversized T-shirt emblazoned with the word ‘Niente’ (the Italian word for ‘nothing’) and a biker jacket featuring colored pins.
But none of the homages are direct-from-pattern rehashes. The designer tweaked the fit of each item to modern proportions. The collection will be available at Fred Segal and Saks Fifth Avenue in L.A. But it’s safe to assume we’ll see it on the first lady first.
--Emili Vesilind RELATED