They’ll do it Norway: Loud pants earn Facebook fan page shout-out


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Apparently the distinctive red-white-and-blue, argyle-patterned trou that have garnered a whole lot of attention (including mine) as part of the uniform of the Norwegian men’s curling team have proved pretty popular off the ice as well.

‘Daily web hits have been up 10X and daily sales [of the Dixie-A style] have been up 3X,’ said Larry Jackson, CEO of Northern California company Loudmouth Golf. ‘It’s been a dramatic increase and we’re scrambling to meet demand for the pants.’ (Currently, the company’s e-commerce site says that ‘due to OIympic interest,’ it is now only taking back-order requests via e-mail).


The pants also seemed to have spawned their own fan club: The Norwegian Olympic Curling Team’s Pants on Facebook, which, as of this writing, boasts 366,022 fans. (By comparison, a fan page dedicated to the team’s trousers from the 2002 Salt Lake City games has 14 fans, and Is not a fan [sic] The Norwegian Olympic Curling Team’s Pants has just one.)

The brightly patterned pants don’t seem to have distracted the Norwegians one bit, the team is currently second in the standings (two games behind host country Canada) and have qualified for the semifinals.

The pants -- and their Scandinavian host organisms -- will be back on the ice with flair to spare Tuesday afternoon when the Norwegians face off against Britain.

Loudmouth Golf’s Jackson told me that the team has purchased a pair to present to Norway’s King Harald V, who has been in attendance at the Vancouver Games.

Whether the king receives them in time to offer his royal sartorial support Tuesday, or dons them for the semifinals on Thursday, remains to be seen.

‘I’ve read interviews that said he supports the team and likes the pants,’ Jackson said. ‘I just hope they’re the right size and that he likes them and everything.’

We do too, because it will inevitably permit all kinds of ‘king of diamonds’ photo captions.

-- Adam Tschorn

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