Richie Sambora and Nikki Lund to duet on the runway


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We’ve spent so much time over here at Rage Central trying to get the Los Angeles Fashion Week schedule nailed down, we nearly forgot to mention that the runway show kicking off Los Angeles Fashion Weekend at Sunset Gower Studios Friday evening (that’s tonight) is the debut of rocker Richie Sambora’s foray into the fashion world -- as well as the modeling debut of his daughter (with Heather Locklear) Ava Sambora.

The Bon Jovi guitarist -- who we’re told as of press time is ‘stuck in Canada’ and won’t actually be in attendance at the show -- has collaborated with Los Angeles-based designer-musician Nikki Lund to create a women’s contemporary clothing line called White Trash Beautiful.


We caught up with Lund -- whose apparel resume includes Eccentric Symphony, a line she created with professional surfer Maikai Makena -- in advance of the debut to get a few questions answered. An excerpt appears below.

All The Rage: OK, so where did a name like White Trash Beautiful come from? Nikki Lund: It was a title to a song that Richie and John [Bon Jovi] had done, but they felt it was a little misogynistic. At some point Richie said to me, ‘’That sounds like a clothing line’ and it just went from there. And that’s also what we’re calling our musical collaboration right now too.

ATR: So this is more than just a clothing collaboration?

NL: We decided to do music together -- it’s kind of like the Eurythmics a little bit – and [Friday] night at the show the public will get to hear it for the first time.

ATR: Describe the White Trash Beautiful woman.

NL: The clothes are sophisticated and strong, sexy woman -- for the femme fatale. I believe every single woman has a little bit of white trash in them and that every single woman wants to be sexy, and these clothes are designed to let a little bit of that diva out.

ATR: What about men’s clothes?

NL: It’s just women’s for now -- only Richie and John have the men’s [pieces] -- that’s the rule! We made a really beautiful variegated geometric blazer for John for the London shows at the O2 in London in the British colors, and Richie’s got a bunch of conductor jackets and military jackets.

ATR: Why did you choose to launch the line during Los Angeles Fashion Week?

NL: This is our hometown. I’m from here, Richie lives here, and everybody’s been so excited about the line we knew we could bring the buyers out and we could rev up fashion week and make it cool.


ATR: Is collaborating with a musician on clothing a lot different than collaborating musically?

NL: Either way you either have chemistry and a connection or you don’t. You need to see the same overall big picture.

We’ll get a snapshot of that big picture -- and hear a few tracks from the audio portion of their multimedia collaboration -- when White Trash Beautiful debuts at Sunset Gower Studios at 8 p.m.

-- Adam Tschorn

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