Noko’s Asian-inspired girls clothes celebrate childhood in style
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If shrunken-down AC/DC T-shirts aren’t your idea of cute baby clothes, Noko‘s pretty, colorful, Japanese-style dresses might be right up your alley.
The L.A.-based label, which was launched in 2006 by Maureen Chianese and Jennifer Friese, two American moms who were living as ex-pats in Tokyo, specializes in Asian-influenced designs for baby and toddler girls.
The classy duds have been seen on tiny trendsetters including Suri Cruise and Sara Jessica Parker’s twins, Marion and Tabitha. And the brand will soon roll out a knit layette program inspired by ‘the outfits that our daughters wore in the hospital in Tokyo,’ Friese said. Sold at Pumpkinheads kids boutique in Brentwood, among other retailers, Noko is also planning its first boys collection (‘Now that I have a 1-year-old son, it felt only fair,’ Friese said).
‘We design with a deference to the Japanese aesthetic, while being conscientious not to be costume-y, and to create clothing that is age appropriate,’ she added. ‘We resist the trend to dress kids as mini-adults. Instead, our dresses celebrate childhood.’