Old Spice’s ‘The Man Your Man Could Smell Like’ commercial wins trio of ad awards


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The Old Spice ‘The Man Your Man Could Smell Like’ commercial, already one of our all-time favorite commercials (which we wrote about in March), was apparently a favorite with the ad industry as well, taking home a hat trick of awards at the Association of Independent Commercial Producers’ 19th Art & Technique of the American Commercial show in New York on Tuesday. The spot, directed by Tom Kuntz of MJZ and created by Wieden+Kennedy of Portland, Ore., features Isaiah Mustafa (on a horse!) extolling, in a hilarious rapid-fire, deadpan delivery, the virtues of Old Spice body wash. It took home top honors for Advertising Excellence/Single Commercial, Humor and Performance/Dialogue.

We call that the sweet scent of victory -- man.

-- Adam Tschorn


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