Old Spice’s ‘The Man Your Man Could Smell Like’ commercial wins trio of ad awards
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.
The Old Spice ‘The Man Your Man Could Smell Like’ commercial, already one of our all-time favorite commercials (which we wrote about in March), was apparently a favorite with the ad industry as well, taking home a hat trick of awards at the Association of Independent Commercial Producers’ 19th Art & Technique of the American Commercial show in New York on Tuesday. The spot, directed by Tom Kuntz of MJZ and created by Wieden+Kennedy of Portland, Ore., features Isaiah Mustafa (on a horse!) extolling, in a hilarious rapid-fire, deadpan delivery, the virtues of Old Spice body wash. It took home top honors for Advertising Excellence/Single Commercial, Humor and Performance/Dialogue.
We call that the sweet scent of victory -- man.
-- Adam Tschorn